Taking Real-Life Seriously: An Approach to Decomposing Context Beyond “Environment” in Living Labs

Abstract

IntroductionInnovation can be described as a five-step process that begins by identifying an opportunity, and culminating with the post-launch of a specific product or service (De Marez, 2006): i) opportunity identification; ii) concept design, development, and evaluation; iii) product design, development, and evaluation; iv) launch; and v) post-launch. However, the implied

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