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Marketing and the Vulnerable

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References

200261. Capitalism and Freedom9,261 cited
1985Protecting the vulnerable656 cited
1977The Disadvantaged Consumer181 cited

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2012The Ethics of Marketing to Vulnerable Populations33 cited

2010Measuring consumer vulnerability to perceived product-similarity problems and its consequences30 cited

2017Marketing Ethics at the Millennium: Review, Reflections, and Recommendations26 cited

2018Executive ethical decisions initiating organizational culture and values21 cited