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Brand typicality impact on brand imitations evaluation and categorization
16 references·4 citing·44 second hop
Brand typicality impact on brand imitations evaluation and categorization (2016)Brand typicality impact on brand imitatio…Perceived value and perceived usefulness of halal labeling: The role of religion and culture (2014)Perceived value and perceived…An investigation of determinants of counterfeit purchase consideration (2008)An investigation of determina…The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations (2004)The Strategic Positioning of …A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Recent views of conceptual structure. (1992)Recent views of conceptual st…Alternative Approaches to Understanding the Determinants of Typicality (1990)Alternative Approaches to Und…Similarity, typicality, and categorization (1989)Similarity, typicality, and c…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Alternative Models of Categorization: Toward a Contingent Processing Framework (1987)Alternative Models of Categor…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…The Concept of External Validity (1982)The Concept of External Valid…Categorization of Natural Objects (1981)Categorization of Natural Obj…Sémiotique : dictionnaire raisonné de la théorie du langage (1979)Sémiotique : dictionnaire rai…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Subjective probability: A judgment of representativeness (1972)Subjective probability: A jud…CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands (2021)CSR spillover effect: the inf…The gladiatorial sponsorship arena: how ambushing impacts memory (2019)The gladiatorial sponsorship …Experience copycats: the Compostela case (2019)Experience copycats: the Comp…Do product category and consumers’ motivations profiles matter regarding counterfeiting? (2019)Do product category and consu…Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Belief in the law of small numbers. 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(1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)On the psychology of prediction. (1973)Features of similarity. (1977)Ad hoc categories (1983)Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. (1985)Human adults and human infants show a “perceptual magnet effect” for the prototypes of speech categories, monkeys do not (1991)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Customer-based brand equity for a destination (2007)Are social media replacing traditional media in terms of brand equity creation? (2012)Some Elements of a Sociology of Translation: Domestication of the Scallops and the Fishermen of St Brieuc Bay (1984)Security! What Do You Mean? (1998)The European Union and the Securitization of Migration (2000)Deriving Categories to Achieve Goals (1991)Intention, history, and artifact concepts (1996)Rules and exemplars in category learning. (1998)
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References

  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1972Subjective probability: A judgment of representativeness4,876 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 1982The Concept of External Validity615 cited
  • 1989Similarity, typicality, and categorization600 cited
  • 1979Sémiotique : dictionnaire raisonné de la théorie du langage510 cited
  • 1990Alternative Approaches to Understanding the Determinants of Typicality490 cited
  • 1987Alternative Models of Categorization: Toward a Contingent Processing Framework478 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility446 cited
  • 1992Recent views of conceptual structure.436 cited
  • 2004The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations290 cited
  • 2014Perceived value and perceived usefulness of halal labeling: The role of religion and culture

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267 cited
  • 2008An investigation of determinants of counterfeit purchase consideration208 cited
  • Cited by

    • 2019Do product category and consumers’ motivations profiles matter regarding counterfeiting?19 cited
    • 2021CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands17 cited
    • 2019The gladiatorial sponsorship arena: how ambushing impacts memory12 cited
    • 2019Experience copycats: the Compostela case10 cited