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The generation of public value by public organizations for citizens, in diverse social and economical topics, has been an object of analysis and strong debates in social sciences and administration and management sciences. New paradigms arisen recently, looking to satisfy economical and social agents' needs, but they hardly combat the lack of efficiency and mainly efficacy perception people have on public initiatives. The concept of public value can be defined as something that improves the life conditions for a community and whose benefits are appreciated by that community. Defining what is valuable for society, and considering this definition to establish the goals and the extent of a public initiative, is one of the toughest challenges in public administration. The results for a specific public initiative must the needs and expectations of society and, at the same time, observe the laws and regulations, and follow the experts' advice. The outcomes and expected value are conditioned by the capability to access information and by the way this information is transmitted to stakeholders. In this article, we propose a questionnaire to identify and map key stakeholders for a specific public initiative, in order to identify and understand the potential interested individuals and groups. This helps public officers to identify the best way to share information with those interested, and to evaluate the generation of public value. By using this questionnaire we were able to identify the key stakeholders for an exports encouragement program in a medium-size city in Brazil, whose vision must be considered to create public value for this public program.
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