The Rise of Femvertising: Authentically Reaching Female Consumers

Elisa Becker-Herby

65 citations0/0 files storedUniversity of Minnesota Digital Conservancy (University of Minnesota)

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Media, Gender, and Advertising Marketing and Advertising Strategies Gender, Feminism, and Media

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Becker-Herby, Elisa. (2016). The Rise of Femvertising: Authentically Reaching Female Consumers. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/181494.

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2020Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective 2020Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India 2023Femvertising of luxury brands: Message concreteness, authenticity, and involvement 2024Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda 2019Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem 2019¿Puede la publicidad ser feminista? Ambivalencia e intereses de género en la femvertising a partir de un estudio de caso: Deliciosa Calma de Campofrío 2019Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma 2021The generational cohort analysis of empowerment and woman’s portrayals in femvertising

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