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The Rise of Femvertising: Authentically Reaching Female Consumers
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The Rise of Femvertising: Authentically Reaching Female Consumers (2016)The Rise of Femvertising: Authentically R…Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda (2024)Female stereotypes and female…Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal (2023)Femvertising social marketing…Femvertising of luxury brands: Message concreteness, authenticity, and involvement (2023)Femvertising of luxury brands…Kriz İletişimde Femvertising Stratejisinin Kullanımı: Dardanel Ton “Elinize Sağlık“ Reklamı Örneği (2022)Kriz İletişimde Femvertising …The generational cohort analysis of empowerment and woman’s portrayals in femvertising (2021)The generational cohort analy…Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective (2020)Sexism and the Effectiveness …Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India (2020)Femvertising as a media strat…Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma (2019)Tüketicilerin Kadın Temalı Re…Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem (2019)Entre la cooptación y la resi…¿Puede la publicidad ser feminista? Ambivalencia e intereses de género en la femvertising a partir de un estudio de caso: Deliciosa Calma de Campofrío (2019)¿Puede la publicidad ser femi…Visual Pleasure and Narrative Cinema (1975)The Beauty Myth: How Images of Beauty Are Used Against Women (1990)The Aftermath of Feminism: Gender, Culture and Social Change (2008)Elaborar publicidad generadora de feminismo: hacia una propuesta metodológica sobre "femvertising" (2020)Justice Interruptus: Critical Reflections on the "Postsocialist" Condition (1997)Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy (1990)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Society and the Adolescent Self-Image (1965)Social Learning Theory. (1978)Social Cognitive Theory of Mass Communication (2001)Empowerment through femvertising - Evidence from Mexico and Hungary (2023)The impact of advertising on women’s self-perception: a systematic review (2025)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Femvertising practices on social media: a comparison of luxury and non-luxury brands (2022)The Constant Comparative Method of Qualitative Analysis (1965)Qualitative Research: Introducing focus groups (1995)Representation: Cultural representations and signifying practices. (1997)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Inclusive Advertising for a Better World (2023)Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity (2024)The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding (2024)Determining Sample Size for Research Activities (1970)The competitive advantage of corporate philanthropy (2013)PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)Feminist Theory: From Margin to Center (1985)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)The art of writing literature review: What do we know and what do we need to know? (2020)Women empowerment in restaurants: effects of femvertising, purplewashing and feminist identity on consumers’ willingness to pay a premium (2024)‘Holding on’: postfeminist articulations of menopause in advertising (2025)Her wine, her way: How women’s ownership disclosure in wine marketing shapes women consumers’ choices (2026)
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  • 2020Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective63 cited
  • 2020Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India45 cited
  • 2023Femvertising of luxury brands: Message concreteness, authenticity, and involvement41 cited
  • 2024Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda38 cited
  • 2019Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem23 cited
  • 2019¿Puede la publicidad ser feminista? Ambivalencia e intereses de género en la femvertising a partir de un estudio de caso: Deliciosa Calma de Campofrío22 cited
  • 2019Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma12 cited
  • 2021The generational cohort analysis of empowerment and woman’s portrayals in femvertising11 cited
  • 2023Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal11 cited
  • 2022Kriz İletişimde Femvertising Stratejisinin Kullanımı: Dardanel Ton “Elinize Sağlık“ Reklamı Örneği6 cited

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