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Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures · Study

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ChapterMerchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures

Dimitrios Κ. Nasiopoulos2016

Chapter2016

Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures

Dimitrios Κ. Nasiopoulos · Dimitrios S. Vlachos

5 citations·0/0 files stored·Springer proceedings in business and economics

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Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

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2010Young people's use of online social networking sites – a uses and gratifications perspective 2014Consumer – brand engagement on Facebook: liking and commenting behaviors 2013Spreading the word through likes on Facebook 2002Product characteristics and Internet shopping intentions 2013Optimal ways for companies to use Facebook as a marketing channel 2013Facebook: examining the information presented and its impact on stakeholders 2013How do personality traits affect communication among users in online social networks?

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Year2016

Typechapter

Published2016-09-26

VenueSpringer proceedings in business and economics

ISSN-L2198-7246

Languageen

Citations5

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/978-3-319-33865-1_61

openalex_workW2524820231

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