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Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures
7 references·0 citing·37 second hop
Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures (2016)Merchandizing IT Products via Social Netw…Consumer – brand engagement on Facebook: liking and commenting behaviors (2014)Consumer – brand engagement o…Spreading the word through likes on Facebook (2013)Spreading the word through li…Optimal ways for companies to use Facebook as a marketing channel (2013)Optimal ways for companies to…How do personality traits affect communication among users in online social networks? (2013)How do personality traits aff…Facebook: examining the information presented and its impact on stakeholders (2013)Facebook: examining the infor…Young people's use of online social networking sites – a uses and gratifications perspective (2010)Young people's use of online …Product characteristics and Internet shopping intentions (2002)Product characteristics and I…The Strength of Weak Ties (1973)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Consumer behavior in social commerce: A literature review (2016)Influence of social media marketing communications on young consumers’ attitudes (2017)How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective (2022)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Citizens' engagement on local governments' Facebook sites. An empirical analysis: The impact of different media and content types in Western Europe (2014)Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)The mediating role of natural and social resources in the corporate social responsibility—corporate financial performance relationship (2020)Personality Structure: Emergence Of The 5-Factor Model (1990)The development of markers for the Big-Five factor structure. (1992)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Markets and Hierarchies (1975)Understanding Attitudes and Predicting Social Behavior (1980)Literature derived reference models for the adoption of online shopping (2004)The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types (2005)The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination (2013)An experiential, social network‐based approach to direct marketing (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 (2011)Spreading love through fan page liking: A perspective on small scale entrepreneurs (2015)Study on the various intellectual property management strategies used and implemented by ICT firms for business intelligence (2019)Uses and Gratifications Theory in the 21st Century (2000)MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites (2008)News sharing in social media: The effect of gratifications and prior experience (2011)Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life (2017)Fake news and COVID-19: modelling the predictors of fake news sharing among social media users (2020)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)
this work references cited by second hop

References

  • 2010Young people's use of online social networking sites – a uses and gratifications perspective470 cited
  • 2014Consumer – brand engagement on Facebook: liking and commenting behaviors289 cited
  • 2013Spreading the word through likes on Facebook227 cited
  • 2002Product characteristics and Internet shopping intentions167 cited
  • 2013Optimal ways for companies to use Facebook as a marketing channel117 cited
  • 2013Facebook: examining the information presented and its impact on stakeholders99 cited
  • 2013How do personality traits affect communication among users in online social networks?51 cited

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