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The Effect of Korean Wave on Consumer’s Purchase Intention of Korean Cosmetic Products in Indonesia
16 references·6 citing·43 second hop
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References

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  • 2008Celebrity fan involvement and destination perceptions285 cited
  • 2008Consumer satisfaction138 cited
  • Cited by

    • 2020Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention19 cited
    • 2021Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers17 cited
    • 2023Cross‐national consumer research using structural topic modelling: Consumers' approach‐avoidance behaviours14 cited
    • 2023From Cultural Export to Economic Engine: Examining the Role of K-Pop in the Growth of the South Korean Economy10 cited
    • 2021Iklan Tokopedia Versi BTS sebagai Representasi Korean Waves6 cited
    • 2022Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos6 cited