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Marketing experiencial: la revolución de las marcas · Study

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ArticleMarketing experiencial: la revolución de las marcas

Max Lenderman2008

Article2008

Marketing experiencial: la revolución de las marcas

37 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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2011Las estrategias publicitarias de las marcas en el contexto de crisis 2015Persuasión a través del marketing sensorial y experiencial 2021Sensory marketing in the women’s fashion sector: The smell of the shops in Madrid

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Year2008

Typearticle

Published2008-01-01

VenueDialnet (Universidad de la Rioja)

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Citations37

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2525996338

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