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The role of hotel names has not been examined in detail in tourism and language research. A list of 52 Norfolk Island hotel names are analyzed. Findings suggest the names perpetuate the stage and staging of tourism and their (in)accurate persistence within Norfolk cultural domains. Hotel names and their concomitant stories simultaneously illuminate and obfuscate socially driven truths and complex cultural history. The toponymy of hotel naming serves to reconcile several contentious domains of the linguistics and culture of Norfolk Island.
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