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Handbuch Marketingcontrolling
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Handbuch Marketingcontrolling (2006)Handbuch MarketingcontrollingPreismanagement auf B2B-Märkten (2011)Preismanagement auf B2B-Märkt…360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern? (2010)360-Grad-Touchpoint-Managemen…Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen (2009)Customer Lifetime Value: Entw…Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (2006)An Integrative Model of Mobile Phone Appropriation (2008)Grown Up Digital: How the Net Generation is Changing Your World HC (2008)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. (1990)Whence Consumer Loyalty? (1999)Die Betriebswirtschaft (1953)The Theory of Industrial Organization (1988)Fairness as a Constraint on Profit Seeking: Entitlements in the Market (2000)
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  • 2010360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern?13 cited
  • 2009Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen13 cited
  • 2011Preismanagement auf B2B-Märkten9 cited

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