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Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen · Study

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ArticleCustomer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen

Julia Heidemann2009

Article2009

Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen

Julia Heidemann · Nora Kamprath · Quirin Görz

13 citations·0/0 files stored·Journal für Betriebswirtschaft

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1999Whence Consumer Loyalty?1990Zero defections: quality comes to services.1999Whence Consumer Loyalty?1997Customer value: The next source for competitive advantage 1953Die Betriebswirtschaft 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1997Customer delight: Foundations, findings, and managerial insight

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2013A marketing view of the customer value: Customer lifetime value and customer equityarticle · 21 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 19 shared references 2007Managing Customer Relationshipschapter · 18 shared references 2011CR2M—an approach for capacity control considering long-term effects on the value of a customer for the companyarticle · 17 shared references 2010Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goodsarticle · 16 shared references 2017Modeling Customer Lifetime Value, Retention, and Churnchapter · 16 shared references

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Year2009

Typearticle

Published2009-11-24

VenueJournal für Betriebswirtschaft

ISSN-L0344-9327

Languagede

Citations13

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s11301-009-0052-z

openalex_workW2090596767

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