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Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen
16 references·0 citing·39 second hop
Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen (2009)Customer Lifetime Value: Entwicklungspfad…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Valuing Customers (2004)Valuing CustomersA Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Reflections on gaining competitive advantage through customer value (1997)Reflections on gaining compet…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Zero defections: quality comes to services. (1990)Zero defections: quality come…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Die Betriebswirtschaft (1953)Die BetriebswirtschaftSignificance tests and goodness of fit in the analysis of covariance structures. (1980)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Technology Infusion in Service Encounters (2000)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Measuring Experience Economy Concepts: Tourism Applications (2007)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)Creating Enduring Customer Value (2016)Conditional logit analysis of qualitative choice behavior (1972)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1997Customer delight: Foundations, findings, and managerial insight1,649 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 1997Reflections on gaining competitive advantage through customer value941 cited
  • 2004Valuing Customers848 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited

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  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
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