Designing a Process for Identifying and Managing the Benefits of Mobile Enterprise Applications in the Insurance Industry

Abstract

Mobile applications have not only become commonplace for consumers for use in countless daily functions, they are also becoming essential in a business context. The deployment of these mobile enterprise applications in organizations have been shown to provide benefits however, history also shows that benefits from IT innovations are often over-promised and under-delivered. Managing these benefits becomes essential in order to realize the return on the investment required to build and implement mobile applications. This paper uses literature to inform the design of a benefit management process in an insurance company and also to identify the potential benefits and barriers from the use of mobile enterprise applications in a short-term insurance context. This design forms the start of an Action design research study.

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