Entertainment marketing, experiential consumption and consumer behavior: the determinant of choice of wine in the store

Marco Platania · Silvia Platania · Giuseppe Santisi

49 citations0/0 files storedWine Economics and Policy

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Wine Industry and Tourism

Abstract

The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be perceived by the customer׳s senses, and each stimulus offers many variable options. Mehrabian and Russell׳s framework specifies that individuals react to their environment along at least three dimensions: Pleasure, Arousal, and Dominance (PAD). Dismissing (avoidance) and approaching are the behavioral responses of the consumer to these dimensions. There were 130 responding participants in the store. The relationship between emotions stimulated in the store and behavioral responses, which was mediated by environmental stimuli, were central in the results.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 49 citations exist upstream.

References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1990Comparative fit indexes in structural models.1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1994Testing Structural Equation Models.1989EQS : structural equations program manual 1999Whence Consumer Loyalty?1999Experiential Marketing 1999The experience economy: work is theatre & every business a stage

Cited by

2021Linking atmospherics to shopping outcomes: The role of the desire to stay 2019The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector 2023Evaluation of consumer usage behavior for interactive entertainment: A Netflix case study 2025A study on experience renewal design of public space in ancient towns under the Perspective of scene theory 2023Pricing at Russian Wine Market: Marketing Approach 2023

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.