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Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing
16 references·0 citing·46 second hop
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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
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  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
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  • 2014Store Atmospherics: A Multisensory Perspective666 cited
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  • 2008Brand personality of retailers – an analysis of its applicability and its effect on store loyalty166 cited
  • 2010Correlations Among Variables in Message and Messenger Credibility Scales

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79 cited
  • 1984Estimating Price-Quality Tradeoffs Using Comparative Judgments78 cited
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