The Fuzzy DNP based TAM3 for analyzing the factors influencing the acceptance of PadFones

Chi-Yo Huang · Yu-Sheng Kao

4 citations0/0 files storedInternational conference on Fuzzy Theory and Its Applications

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Multi-Criteria Decision Making Innovation Diffusion and Forecasting

Abstract

The factors influence the adoption and acceptance of emerging information technology (IT) products have always been the major concerns for new product developments. Recently, the emergence of Smart Phones and the Tablet PCs motivated major IT vendors like ASUS Technology and Samsung Electronics to launch mobile devices by either integrating a physical smart phone as well as a physical Tablet PC or an integrated mobile device consisting of both the functions of both Smart Phones' and the Tablet PCs'. The mobile device consisting of two physical identities is defined as a PadFone. Though PadFones are novel mobile devices which intend to fulfill the needs of specific segment of business customers', very few scholars tried to explore the factors influencing consumer acceptance and acceptance of PadFones. In order to realize factors influencing the consumers' acceptances and purchase behaviors of PadFones, the third generateon Technology Acceptance Model (TAM3) will be introduced as the theoretic foundation for predicting customers' purchase behavior. Meanwhile, since the customers who are familiar with the PadFone are very limited, the Fuzzy Decision Making Trial and Evaluation Laboratory (FDEMATEL) base Network Process (FDNP) method for deriving lead users' opinions will be used to construct the causal relationships between the factors and derive associated weights versus each factor influencing the technology acceptances. An empirical study result being derived based on experts' opinions demonstrates the computer playfulness, perceived usefulness and perceived ease of use, behavioral intention, and use behavior to be the most important factors in influencing the user's acceptance of PadFones. Additionally, the empirical study results can serve as a basis for future marketing strategy definition of mobile device vendors.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 4 citations exist upstream.

References

1991The theory of planned behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1980Understanding Attitudes and Predicting Social Behavior 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 2008Technology Acceptance Model 3 and a Research Agenda on Interventions 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 1987Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.