The platform business model and business ecosystem: quality management and revenue structures

Abstract

A platform is a two-sided market. It is an environment established to allow multiple groups such as suppliers and consumers to exchange their views for fair transactions. Platforms evolve through the connection and interaction of participants, and act as ecosystems of coexistence that can provide values and benefits to all participants. Care must be taken in building such a business ecosystem to successfully stabilize the platform model. This research indicates how a business ecosystem can be constructed by analysing quality management and revenue structures – core elements in any platform business model with a distinct group of users on either side. Through 12 case studies using 30 in-depth interviews and 2 focus group interviews, this research suggests the conceptual framework, ‘12 different types of quality management and revenue structure strategies’. These will serve as the conceptual framework from which to build platform business model ecosystems.

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