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Mining target users for mobile advertising based on telecom big data
2 references·1 citing·12 second hop
Mining target users for mobile advertising based on telecom big data (2016)Mining target users for mobile advertisin…A novel big data based Telecom User Value Evaluation method (2016)A novel big data based Teleco…Bid optimizing and inventory scoring in targeted online advertising (2012)Bid optimizing and inventory …Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach (2017)Exploring the optimal granula…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Real time bid optimization with smooth budget delivery in online advertising (2013)Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising (2018)American Economic Review (2019)Principles of Marketing (1972)Optimal Auction Design (1981)Marketing management: analysis. planning. implementation and control (2000)Analysis and Prediction of Employee Turnover Characteristics based on Machine Learning (2018)An Insight Scheme for Large-Scale Events Based on Telecom Operators Data (2019)Cross-Screen Tracking Method Based on User Behavior Data (2020)
this work references cited by second hop

References

  • 2012Bid optimizing and inventory scoring in targeted online advertising164 cited
  • 2016A novel big data based Telecom User Value Evaluation method68 cited

Cited by

  • 2017Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach36 cited

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