References

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• 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
• 1970Back-Translation for Cross-Cultural Research14,051 cited
• 1980Toward a positive theory of consumer choice5,574 cited
• 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
• 2008Predictably irrational: the hidden forces that shape our decisions2,514 cited
• 2003The geography of thought : how Asians and Westerners think differently--and why1,986 cited
• 2004The Geography of Thought: How Asians and Westerners Think Differently…and Why1,902 cited
• 2002Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior1,611 cited
• 2001Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.1,423 cited
• 1994Exploring the "planning fallacy": Why people underestimate their task completion times.1,107 cited
• 2002What's wrong with cross-cultural comparisons of subjective Likert scales?: The reference-group effect.1,081 cited
• 2000Culture, control, and perception of relationships in the environment.588 cited
• 1999Cross-national differences in risk preference and lay predictions576 cited