Zukunftsorientierung im Marketing

Manfred Bruhn · Manfred Kirchgeorg

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Behavior and Market Dynamics

Abstract

„Das Morgen ist schon im Heute vorhanden … Die Zukunft ist keine sauber von der jeweiligen Gegenwart abgelöste Utopie: die Zukunft hat schon begonnen. Aber noch kann sie, wenn rechtzeitig erkannt, verändert werden.“

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2018Journal of Business Logistics 1993Forecasting methods and applications 2004What to do when Stakeholders matter 2006Modelling and forecasting the diffusion of innovation – A 25-year review 1981Forecasting and Planning: An Evaluation 2006Judgmental forecasting: A review of progress over the last 25years 1991Forecasting and Management of Technology 1987Sales forecasting practices

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