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Zukunftsorientierung im Marketing
16 references·0 citing·46 second hop
Zukunftsorientierung im Marketing (2011)Zukunftsorientierung im MarketingJournal of Business Logistics (2018)Journal of Business LogisticsDecision making and planning under low levels of predictability: Enhancing the scenario method (2009)Decision making and planning …Corporate foresight in Europe: from trend based logics to open foresight (2008)Corporate foresight in Europe…Modelling and forecasting the diffusion of innovation – A 25-year review (2006)Modelling and forecasting the…MARKETING MANAGEMENT 12e (2006)MARKETING MANAGEMENT 12eJudgmental forecasting: A review of progress over the last 25years (2006)Judgmental forecasting: A rev…What to do when Stakeholders matter (2004)What to do when Stakeholders …Wild cards, weak signals and organisational improvisation (2003)Wild cards, weak signals and …Szenario-management : Planen und Führen mit Szenarien (1995)Szenario-management : Planen …The Organization and Improvement of Market Forecasting (1994)The Organization and Improvem…Forecasting Practices in US Corporations: Survey Results (1994)Forecasting Practices in US C…Forecasting methods and applications (1993)Forecasting methods and appli…Forecasting and Management of Technology (1991)Forecasting and Management of…Sales forecasting practices (1987)Sales forecasting practicesForecasting and Planning: An Evaluation (1981)Forecasting and Planning: An …The Delphi Process in Marketing Decision Making (1971)The Delphi Process in Marketi…Accuracy of Forecasting: An Empirical Investigation (1979)The accuracy of extrapolation (time series) methods: Results of a forecasting competition (1982)Averages of Forecasts: Some Empirical Results (1983)Combining forecasts: A review and annotated bibliography (1990)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Principles of Forecasting (2001)Managing Legitimacy: Strategic and Institutional Approaches (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts (1997)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Strategic management a stakeholder approach (2010)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)Designing Public Participation Processes (2012)A theory of human motivation. (1943)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Heading towards a multimodal city of the future? (2013)Plausibility and probability in scenario planning (2014)Forecasting: theory and practice (2022)The Population Ecology of Organizations (1977)The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster (1993)Sensemaking in Organizations (1996)How dynamic can organizational capabilities be? Towards a dual‐process model of capability dynamization (2007)New product development in turbulent environments: Impact of improvisation and unlearning on new product performance (2007)Monitoring the future. Building an early warning system for the Dutch Ministry of Justice (2009)Diffusion of Innovations (1963)Culture's Consequences: International Differences in Work-Related Values. (1983)Innovation diffusion and new product growth models: A critical review and research directions (2010)Complex adaptive systems modeling with Repast Simphony (2013)Diffusion of Innovations 1 (2019)The Behavior of Stock-Market Prices (1965)Availability: A heuristic for judging frequency and probability (1973)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Judgment Under Uncertainty: Heuristics and Biases. (1984)Effects of feedback intervention on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. (1996)Forecasting at Scale (2017)M5 accuracy competition: Results, findings, and conclusions (2022)Another look at measures of forecast accuracy (2006)Automatic Time Series Forecasting: The forecast Package for R (2008)To Explain or to Predict? (2010)A Sociology of Expectations: Retrospecting Prospects and Prospecting Retrospects (2003)Forecasting emerging technologies: Use of bibliometrics and patent analysis (2006)A review of scenario planning (2012)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)
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References

  • 2018Journal of Business Logistics2,543 cited
  • 1993Forecasting methods and applications2,400 cited
  • 2004What to do when Stakeholders matter1,733 cited
  • 2006Modelling and forecasting the diffusion of innovation – A 25-year review824 cited
  • 1981Forecasting and Planning: An Evaluation612 cited
  • 2006Judgmental forecasting: A review of progress over the last 25years535 cited
  • 1991Forecasting and Management of Technology490 cited
  • 1987Sales forecasting practices276 cited
  • 2003Wild cards, weak signals and organisational improvisation260 cited
  • 2009Decision making and planning under low levels of predictability: Enhancing the scenario method247 cited
  • 2006MARKETING MANAGEMENT 12e226 cited
  • 1994Forecasting Practices in US Corporations: Survey Results218 cited
  • 1995Szenario-management : Planen und Führen mit Szenarien176 cited
  • 2008Corporate foresight in Europe: from trend based logics to open foresight151 cited
  • 1971The Delphi Process in Marketing Decision Making134 cited
  • 1994The Organization and Improvement of Market Forecasting

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