Big data assisted customer analysis and advertising architecture for real estate

Xinzhou Cheng · Mingqiang Yuan · Lexi Xu · Tao Zhang · Yuwei Jia · Cheng Chen

37 citations0/0 files storedInternational Symposium on Communications and Information Technologies

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Customer churn and segmentation Digital Marketing and Social Media Recommender Systems and Techniques

Abstract

Advertising delivery is the key in the real estate industry. This paper proposes a big data assisted customer analysis and advertising (BDCAA) architecture. Its aim is to precisely seek potential users and improve the efficiency of advertisement delivery. The proposed BDCAA architecture consists of three stages, including user 360-degree portrait and users segmentation, potential customer mining, precise advertising delivery. Experiment shows the BDCAA architecture can reach high advertising arrival rate, as well as superior advertising exposure/click conversion rate.

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