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Enlightenment thinkers viewed logic and mathematical probability as the hallmarks of rationality. In psychological research on human (ir)rationality, human subjects are typically held accountable to this arcane ideal of Reason. If people fall short of these traditional standards, as indeed they often do, they are biased or irrational. Recent work in the program of ecological rationality, however, aims to rehabilitate human reason, and to upturn our traditional conception of rationality in the process. Put bluntly, these researchers are turning the tables on the traditionalist, showing that human reasoning often outperforms complex algorithms based on the traditional canons of rationality. If human reason still appears paltry from the vantage point of capital-R Rationality, then so much the worse for Rationality. Maybe the norms themselves are in need of revision. Perhaps human reasoning is better than rational. Though we welcome the naturalization of human reason, we argue that this backlash against the classical norms of rationality is uncalled for. Ecological rationality presents two apparent challenges to the traditional canons of rationality. In both cases, we contend, the norms emerge unscathed. In the first category, norms of rationality that appear violated by individual reasoners, re-emerge at the level of evolutionary adaptation. In the second category, the norms under challenge simply turn out to be not applicable to the case at hand. Moreover, we should keep in mind that, when they are assessing the efficiency of human reasoning, advocates of ecological rationality still use the traditional norms of rationality as a benchmark. We conclude that, even if we accept all the fascinating findings garnered by the advocates of ecological rationality (and there is ample reason to do so), we need not be taken in by the rhetoric against classical rationality, or the false opposition between logical and ecological rationality. When the dust has settled, the norms are still standing.
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