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Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers

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Cited by

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2017

Enablers for end‐user entrepreneurship: An investigation on Italian food bloggers

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2021Contributions from Literature for Understanding Wine Marketing27 cited

2017Consumer Segmentation Methods for the Wine Market20 cited

2019Millennial generation preferences for rosé wine20 cited

2020Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement18 cited

2022The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study16 cited

2022Social Commerce in the Wine Sector: An Exploratory Research Study of the Italian Market16 cited

2024Uncorking opportunities: a bibliometric review of wine marketing literature14 cited

2018Introduction: The Evolution of Wine Tourism Business Management14 cited

2023Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)7 cited

2024The ‘sense of terroir’ among wine-consuming social media users in Italy6 cited

2019The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis5 cited

2019How to Foster Online Wine Purchase? Empirical Evidences from Italy4 cited

2023Definition and measurement of wine snobbery as an empirical concept2 cited