Towards a taxonomy for public communication of science activities

María del Carmen Sánchez-Mora

16 citations0/0 files storedJournal of Science Communication

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Academic Publishing and Open Access Media Studies and Communication Public Relations and Crisis Communication

Abstract

As a result of the large number of media used and a variety of objectives pursued by the various Public Communication of Science (PCS) activities, their evaluation turns into a daunting task. Therefore, a general taxonomy for all the approaches used by PCS could be helpful in order to differentiate their effects and to measure their results. A general format is proposed for a fast and easy evaluation of PCS efforts and to share a common language with all science communicators, who need to easily compare the results of this growing activity.

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2003Science Communication: A Contemporary Definition 1998The Effect of Visitors ‘ Agendas on Museum Learning 2007In principle, in practice: museums as learning institutions 2000What is scientific and technological culture and how is it measured? A multidimensional model 1997A Framework for Organizing a Cumulative Research Agenda in Informal Learning Contexts 2009Learning science in informal environments: people, places and pursuits. A review by the US National Science Council 2017A Framework for Organizing a Cumulative Research Agenda in Informal Learning Contexts 2001Communicating Science Through Interactive Science Centres: A Research Perspective

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