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Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk
16 references·0 citing·29 second hop
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References

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  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
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  • 1999Consumer perceived risk: conceptualisations and models1,582 cited
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  • 2006Development of a scale to measure the perceived benefits and risks of online shopping929 cited

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  • 2011Consumer purchase intention for organic personal care products832 cited
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