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ArticleBrand jealousy and willingness to pay premium: The mediating role of materialism

Nilay Bıçakcıoğlu‐Peynirci2016

Article2016

Brand jealousy and willingness to pay premium: The mediating role of materialism

Nilay Bıçakcıoğlu‐Peynirci · İlkin Yaran Ögel · Burcu İlter

21 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1986Self-Reports in Organizational Research: Problems and Prospects 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1999Experiential Marketing 1983Advances in Consumer Research 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands 1985Materialism: Trait Aspects of Living in the Material World

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2022Self-expressiveness and hedonic brand affect brand love through brand jealousy 2021My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers

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Year2016

Typearticle

Published2016-11-11

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations21

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-016-0016-2

openalex_workW2556074531

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