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Representation and legitimacy: A semiotic approach to the logo · Study

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ChapterRepresentation and legitimacy: A semiotic approach to the logo

Benoît Heilbrunn1997

Chapter1997

Representation and legitimacy: A semiotic approach to the logo

Benoît Heilbrunn

29 citations·0/0 files stored·De Gruyter eBooks

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Semiotics and Representation Studies National Identity and Symbolism Graphic Design and Typography

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2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics 2021Corporate branding of academic institutions: semiotic communication of logos and names 2002Consumers and Mixed-Brands: On the Polysemy of Brand Meaning 2017Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes 2016Design graphique du packaging et innovation : Une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley

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Year1997

Typechapter

Published1997-01-31

VenueDe Gruyter eBooks

Languageen

Citations29

Files0 public / 0

ShelfSemiotics and Representation Studies

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doi10.1515/9783110803617-013

openalex_workW2557721750

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