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Representation and legitimacy: A semiotic approach to the logo
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  • 2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics168 cited
  • 2021Corporate branding of academic institutions: semiotic communication of logos and names23 cited
  • 2002Consumers and Mixed-Brands: On the Polysemy of Brand Meaning21 cited
  • 2017Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes20 cited
  • 2016Design graphique du packaging et innovation : Une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley14 cited

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