EMPLOYEE ENGAGEMENT: A QUALITATIVE RESEARCH ON CRITICAL FACTORS WITHIN MALAYSIA'S SME BUSINESSES

Abstract

Employee engagement has been acknowledged as a vital factor contributing to organizational success and could have positive implications in all aspects of any business. For Small and Medium Enterprises (SMEs), they have to also focus on employee engagement to be successful. Hence, the objective of this paper is to explore the critical factors of employee engagement outcomes at organizational levels within SME business in Malaysia. The respondents for this study will be drawn from SMEs’ top management in Malaysia. This study will be using convergent interviewing and content analysis as a data collection technique and data analysis technique respectively. Findings of this study are expected to make theoretical and managerial contributions.

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