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Generating consumer resonance for purchase intention on social network sites · Study

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ArticleGenerating consumer resonance for purchase intention on social network sites

Shari S. C. Shang2016

Article2016

Generating consumer resonance for purchase intention on social network sites

Shari S. C. Shang · Ya‐Ling Wu · Yi-Jhen Sie

121 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1973The Strength of Weak Ties 1956The Presentation of Self in Everyday Life.1994The Commitment-Trust Theory of Relationship Marketing 2011PLS-SEM: Indeed a Silver Bullet 2009Users of the world, unite! The challenges and opportunities of Social Media 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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Year2016

Typearticle

Published2016-12-07

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations121

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2016.12.014

openalex_workW2559974804

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