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Dynamics of Marketing Case Discussions · Study

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ArticleDynamics of Marketing Case Discussions

Kenneth L. Bernhardt1991

Article1991

Dynamics of Marketing Case Discussions

Kenneth L. Bernhardt

10 citations·0/0 files stored·Marketing Education Review

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Management and Marketing Education Innovative Teaching Methods Business and Management Studies

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1955The Case Method at the Harvard Business School 2010Teaching and the Case Method: Text, Cases, and Readings.1976Classroom Techniques in Teaching by the Case Method

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1998Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program

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Year1991

Typearticle

Published1991-07-01

VenueMarketing Education Review

ISSN-L1052-8008

Languageen

Citations10

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1080/10528008.1991.11488336

openalex_workW2561096372

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