Demand-Perception and Self-Motivation as Opponent Processes

Abstract

This article attempts to move beyond the contradictions regarding the motivational effects of self-efficacy. Self-efficacy beliefs are viewed as the conscious reflection of an implicit process of self-motivation that occurs as a response to the perception of increased demands. A positive rate of change in self-efficacy beliefs, rather than a steady state of self-efficacy, indicates self-motivation and is associated with positive motivational consequences. It is argued that the oscillating interplay of demand-perception and self-motivation is linked to the dynamics of positive and negative affect. The theoretical model can account for the conflicting findings that exist with regard to the motivational consequences of self-efficacy and opens an agenda for future research.

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