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Change and Growth: Advances in the Use of Cases in Marketing

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References

1988Management education and development : drift or thrust into the 21st century?1,130 cited
1959Higher Education for Business732 cited

Cited by

2004A Fast Track to Cultural Immersion17 cited
2014Leveraging Crowdsourced Peer-To-Peer Assessments to Enhance the Case Method of Learning12 cited
2006Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class11 cited
2018Teaching Community-Based Learning Course in Retailing Management10 cited

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