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In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption

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References

1984A Price Discrimination Theory of Coupons491 cited
2010Enhancing Knowledge Development in Marketing333 cited
1994Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process154 cited
1982Factors Affecting Coupon Redemption Rates125 cited
1992Hispanic coupon usage: The impact of strong and weak ethnic identification106 cited
1991Coupon use in ethnic markets: implications from a retail perspective41 cited

Cited by

2010Ethno-Marketing: Synopse empirischer Studien sowie Schlussfolgerungen für die Marketing-Praxis und -Forschung8 cited

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