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ChapterMultisensory Packaging Design across Cultures

Casparus J.A. Machiels2018

Chapter2018

Multisensory Packaging Design across Cultures

Casparus J.A. Machiels · Ulrich R. Orth

7 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2025Advances in Consumer Research 2010Construal-level theory of psychological distance.1994The Measurement of Independent and Interdependent Self-Construals 1980Motivation, leadership, and organization: Do American theories apply abroad?2008Handbook of Cultural Psychology 1952Culture, a critical review of concepts and definitions

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2025Traditional or alternative wine packaging: a study of consumer choices and perceptions

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Year2018

Typechapter

Published2018-11-28

VenueSpringer eBooks

Languageen

Citations7

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-319-94977-2_11

openalex_workW2902620076

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