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Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment · Study

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ArticleMe, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment

Jacob H. Wiebenga2016

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Articlebronze2016

Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment

Jacob H. Wiebenga

35 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

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References

1965Society and the Adolescent Self-Image 1891The Principles of Psychology 1988Possessions and the Extended Self 1968Attitudinal effects of mere exposure.1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.1999Dual-process theories in social psychology 1962On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.2004Reflective and Impulsive Determinants of Social Behavior

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2020T/V pronouns in global communication practices: The case of IKEA catalogues across linguacultures 2023Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products 2020Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type

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Year2016

Typearticle

Published2016-12-08

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2016.11.015

openalex_workW2562587066

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