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Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior
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Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior (2010)Using the Brand Experience Scale to Profi…Digital customer experience: the risk of ignoring the non-digital experience (2019)Digital customer experience: …PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya) (2017)PENGARUH BRAND EXPERIENCE TER…How to Create Brand Love in Private Label: The Role of Satisfaction as Intervening Variable (2016)How to Create Brand Love in P…Evaluation of the Impact of Brand Purchase Involvement, Satisfaction, Experience and Brand Trust on Loyalty to Brand (2014)Evaluation of the Impact of B…The Evolution of Experiential Marketing: Effects of Brand Experience among the Millennial Generation (2013)The Evolution of Experiential…Customer loyalty and customer loyalty programs (2003)Using the brand experience scale to profile consumers and predict consumer behaviour (2010)The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)On the Evaluation of Structural Equation Models (1988)Business Research Methods (2022)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Metodologi penelitian kualitatif (2017)Co-creation experiences: The next practice in value creation (2004)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks (2020)Joint optimization of product configuration and process planning in Reconfigurable Manufacturing Systems (2022)Constraints and barriers on industrial customer performance in an omnichannel ecosystem (2024)
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  • 2019Digital customer experience: the risk of ignoring the non-digital experience37 cited
  • 2014Evaluation of the Impact of Brand Purchase Involvement, Satisfaction, Experience and Brand Trust on Loyalty to Brand27 cited
  • 2013The Evolution of Experiential Marketing: Effects of Brand Experience among the Millennial Generation19 cited
  • 2016How to Create Brand Love in Private Label: The Role of Satisfaction as Intervening Variable16 cited
  • 2017PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)16 cited

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