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An exploratory study of consumers’ perceptions: What are affordable luxuries? · Study

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ArticleAn exploratory study of consumers’ perceptions: What are affordable luxuries?

Juan Mundel2016

Article2016

An exploratory study of consumers’ perceptions: What are affordable luxuries?

Juan Mundel · Patricia Huddleston · Michael Vodermeier

106 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1997Motivation and Personality 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2009The Theory of the Leisure Class 1981The Meaning of Things 1989Reliability of Nominal Data Based on Qualitative Judgments 2004Measuring perceptions of brand luxury 2010Consumer Behavior: Building Marketing Strategy 2012Symbols for Sale

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Year2016

Typearticle

Published2016-12-12

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations106

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2016.12.004

openalex_workW2564530274

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2018Emotional experiences behind the pursuit of inconspicuous luxury

2021Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations