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An exploratory study of consumers’ perceptions: What are affordable luxuries?
16 references·16 citing·38 second hopsampled
An exploratory study of consumers’ perceptions: What are affordable luxuries? (2016)An exploratory study of consumers’ percep…Symbols for Sale (2012)Symbols for SaleConsumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries (2005)Consumer Segments Based on At…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…The mass marketing of luxury (1998)The mass marketing of luxuryMotivation and Personality (1997)Motivation and PersonalityVeblen Effects in a Theory of Conspicuous Consumption (1996)Veblen Effects in a Theory of…The idea of luxury: a conceptual and historical investigation (1995)The idea of luxury: a concept…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…The World of Goods (1982)The World of GoodsHedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…The Meaning of Things (1981)The Meaning of ThingsHow deep is your love? The brand love-loyalty matrix in consumer-brand relationships (2022)How deep is your love? The br…How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation (2022)How consumption values and pe…Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations (2021)Which consumers believe luxur…Masstige strategies on social media: The influence on sentiments and attitude toward the brand (2021)Masstige strategies on social…Is it love or just like? Generation Z’s brand relationship with luxury (2021)Is it love or just like? Gene…Inspired and engaged: Decoding MASSTIGE value in engagement (2021)Inspired and engaged: Decodin…“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context (2021)“Standing out” and “fitting i…Personality traits influencing young adults' conspicuous consumption (2020)Personality traits influencin…Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention (2020)Go loud or go home? How power…The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands (2019)The picture of luxury: A comp…The moderating role of age and gender on the attitude towards new luxury fashion brands (2019)The moderating role of age an…The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept (2019)The bandwagon luxury consumpt…Emotional experiences behind the pursuit of inconspicuous luxury (2018)Emotional experiences behind …Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults (2018)Do they shop to stand out or …Decoding fashion advertising symbolism in masstige and luxury brands (2018)Decoding fashion advertising …The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand (2017)The effect of a limited-editi…Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value‐based segmentation of luxury consumption behavior (2009)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2007)Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study (2017)Incentives and Prosocial Behavior (2006)Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects (2009)Is the desire for status a fundamental human motive? 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References

  • 1997Motivation and Personality15,128 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1981The Meaning of Things2,503 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,131 cited
  • 2012Symbols for Sale1,005 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
  • 1982The World of Goods888 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 1998The mass marketing of luxury631 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2009The anatomy of the luxury fashion brand566 cited
  • 1995The idea of luxury: a conceptual and historical investigation487 cited
  • 2005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries419 cited

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Cited by

  • 2018Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults100 cited
  • 2021Masstige strategies on social media: The influence on sentiments and attitude toward the brand98 cited
  • 2022How deep is your love? The brand love-loyalty matrix in consumer-brand relationships97 cited
  • 2021Inspired and engaged: Decoding MASSTIGE value in engagement96 cited
  • 2020Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention87 cited
  • 2021Is it love or just like? Generation Z’s brand relationship with luxury87 cited
  • 2018Emotional experiences behind the pursuit of inconspicuous luxury84 cited
  • 2021Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations83 cited
  • 2020Personality traits influencing young adults' conspicuous consumption79 cited
  • 2019The moderating role of age and gender on the attitude towards new luxury fashion brands77 cited
  • 2019The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept77 cited
  • 2022How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation75 cited
  • 2017The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand74 cited
  • 2019The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands73 cited
  • 2021“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context73 cited
  • 2018Decoding fashion advertising symbolism in masstige and luxury brands72 cited