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ArticleProduct attributes and preference for foreign brands among Vietnamese consumers

Jaeha Lee2016

Article2016

Product attributes and preference for foreign brands among Vietnamese consumers

Jaeha Lee · Minhthu Jill Nguyen

51 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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References

1951Coefficient Alpha and the Internal Structure of Tests 1981Culture's Consequences: International Differences in Work-Related Values 1983Culture's Consequences: International Differences in Work-Related Values.1982Self-Concept in Consumer Behavior: A Critical Review 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior 2012Symbols for Sale 1983Handbook of Survey Research

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Year2016

Typearticle

Published2016-12-12

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations51

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2016.12.001

openalex_workW2564660746

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2020The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms

2019Optimal image mix cues and their impacts on consumers’ purchase intention

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