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Using an Intensive Living Case in Graduate Marketing Courses: Experiences from an International Project
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Using an Intensive Living Case in Graduate Marketing Courses: Experiences from an International Project (1999)Using an Intensive Living Case in Graduat…Reframing the Case Method in Entrepreneurship Education (2022)Reframing the Case Method in …Using Live Cases for Teaching, Industry Collaboration, and Research (2013)Using Live Cases for Teaching…Marketing Plan Competition For Experiential Learning (2011)Marketing Plan Competition Fo…It's Hard Work Learning Soft Skills: Can Client Based Projects Teach the Soft Skills Students Need and Employers Want?. (2008)It's Hard Work Learning Soft …El estudio de caso como estrategia de enseñanza en el área de administración (2006)El estudio de caso como estra…The Case Method at the Harvard Business School (1955)Case research: the case writing process (1989)The case study method (1996)Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)Systematic combining: an abductive approach to case research (2002)Open Innovation: The New Imperative For Creating and Profiting From Technology (2004)The value produced in lending strategic problems as live cases in futures education (2023)Taxonomy of Educational Objectives: The Classification of Educational Goals. (1956)Experiential Learning : Experience as the Source of Learning and Development (1983)Management education and development : drift or thrust into the 21st century? (1988)Active learning : creating excitement in the classroom (1991)From Teaching to Learning — A New Paradigm For Undergraduate Education (1995)Student Perceptions on Live-Case Projects: Undergraduate Marketing Research (2014)Sustainable outcomes of an experiential learning project in a principles of marketing course (2019)The Strength of Weak Ties (1973)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Innovations in the process of training young entrepreneurs: achieving a balance between theory, practice, and market conditions (2024)
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  • 2008It's Hard Work Learning Soft Skills: Can Client Based Projects Teach the Soft Skills Students Need and Employers Want?.14 cited
  • 2013Using Live Cases for Teaching, Industry Collaboration, and Research11 cited
  • 2006El estudio de caso como estrategia de enseñanza en el área de administración10 cited
  • 2011Marketing Plan Competition For Experiential Learning7 cited
  • 2022Reframing the Case Method in Entrepreneurship Education6 cited

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