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Stranger in a Strange Land: Using International Student Experiences to Teach Adaptation in Global Marketing

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References

1999A process model for entrepreneurship education and development168 cited
2004Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice86 cited
2003Cross-Cultural Experiential Simulation in the Global Marketing Classroom Bafa-Bafa and Its Variants15 cited
1996Enhancing Perceived Learning within the Simulated Marketing Environment12 cited

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2006Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics8 cited
2017What’s Your CQ? A Framework to Assess and Develop Individual Student Cultural Intelligence7 cited
2015Entrepreneurship Education as Learning to Form Identities — Cross-Cultural Perspective5 cited

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