Future proofing of tourism entrepreneurship in Oman: challenges and prospects

Firdouse Rahman Khan

26 citations0/0 files storedJournal of Work-Applied Management

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Entrepreneurship Studies and Influences

Abstract

Purpose The purpose of this paper is to analyze the various factors that inhibit tourism student’s inclination toward tourism-related entrepreneurial activities in Oman. Design/methodology/approach The study was conducted with 223 students of tourism studies who were selected on simple random sampling basis and were contacted through a well-defined questionnaire. Findings The study reveals that the factors like non-discrimination of gender, promotion opportunities and physical working conditions play a crucial role in motivating students to take up tourism-related career. The empirical results also reveal that the high risk of accidents, non-tourism spouse preferences and Omani traditional values discourage tourism. Thus, a natural growth toward setting up of such tourism-related entrepreneurial activities is thwarted. Research limitations/implications The study was restricted to undergraduate students of tourism studies in and around Muscat, Oman. The study could be extended to know the insight of the personnel involved in the entire tourism sector in Oman. Practical implications The study demonstrates that there is a strong association between the motivating factors and the various reasons that encourage studying tourism. The main factors impeding entrepreneurship tourism are the insufficiency of capital, lack of awareness about the ongoing programmes as well as the lack of entrepreneurial skills. Social implications There exists necessity for the government and the related sponsoring institutions to create an ecosystem that facilitates and encourages tourism entrepreneurs. This will in turn help in the process of diversifying Oman’s future economy toward tourism. Originality/value Very few studies have examined the entrepreneurship tourism in Oman for sustainable development, and it is a first-hand study of its kind.

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References

2004Entrepreneurship education: can business schools meet the challenge?2008Undergraduates’ perceptions of tourism and hospitality as a career choice 2001Making a career of it? Hospitality students’ future perspectives: an Anglo‐Dutch study 2007Career Perceptions of Undergraduate Tourism Students: A Case Study in Turkey 2005Perceptions and attitudes of tourism students in Turkey 2003Managing employee attitudes and behaviors in the tourism and hospitality industry 1992Student Expectations of Hospitality Jobs 1982Tourism Manpower: The State of the Art

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