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Developing Information Technology Skills in the Marketing Curriculum

29 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Library Science and Information Literacy Information Systems Education and Curriculum Development

Abstract

Advances in technology have opened new avenues by which students can gather marketing information. The new technology-based sources include on-line computer databases, CD ROM databases, and the INTERNET. Research conducted in one Marketing department suggests that students consider these technology-based sources to be important to business professionals but attach a relatively low rating to their skills at acquiring information through these sources. Suggestions for incorporating technology-based information sources into the marketing curriculum constitute the primary focus of the article. Specific attention is given to courses that are common to most marketing curriculums (Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Management, and Global Marketing).

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1991Active learning : creating excitement in the classroom 1977The Chronicle of Higher Education 1991Cooperative learning : increasing college faculty instructional productivity 1984Why Some Groups Fail: a Survey of Students' Experiences with Learning Groups 1991Training and development 1994Handbook of college teaching : theory and applications 1981Cognitive and Affective Outcomes of an Intensive Student Team Learning Experience 1989Integrating Electronic Information Retrieval Techniques into the Business Classroom

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2001Marketing Educator Internet Adoption in 1998 versus 2000: Significant Progress and Remaining Obstacles 2001Using Information Technology for Active Learning in International Business Education 1998The Internet Educational Tool in the Global Marketing Classroom 2006Bridging the academic/practitioner divide in marketing 2005Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?

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