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Developing Information Technology Skills in the Marketing Curriculum

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References

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Cited by

2001Marketing Educator Internet Adoption in 1998 versus 2000: Significant Progress and Remaining Obstacles29 cited
2001Using Information Technology for Active Learning in International Business Education28 cited
1998The Internet Educational Tool in the Global Marketing Classroom28 cited
2006Bridging the academic/practitioner divide in marketing20 cited
2005Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?18 cited
2013Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative15 cited

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1998Undergraduate Student Consulting in Export Marketing: An Experiential Course in Electronic Resource Use14 cited

1997Integrating Internet Resources into Marketing Research Curriculum and Instruction9 cited

2007Fostering Information Literacy in the Marketing Curriculum by Engaging Students with Print Marketing Resources8 cited

2002Information and Communication Technologies in Tertiary Education: A “Customer” Perspective7 cited

2003An International Internet Research Assignment—Assessment of Value Added7 cited