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If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’
2 references·0 citing·5 second hop
If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’ (2001)If the Question Is Ad Effects, the Answer…What do advertisements really do for brands? (2000)What do advertisements really…The price elasticity of selective demand : a meta-analysis of sales response models (1988)The price elasticity of selec…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)When Brands Go Dark: A Replication and Extension (2023)Demand elasticities in international marketing (1996)
this work references cited by second hop

References

  • 1988The price elasticity of selective demand : a meta-analysis of sales response models17 cited
  • 2000What do advertisements really do for brands?16 cited

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