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The price elasticity of selective demand : a meta-analysis of sales response models · Study

ReviewThe price elasticity of selective demand : a meta-analysis of sales response models

Gerard J. Tellis1988

Review1988

The price elasticity of selective demand : a meta-analysis of sales response models

Gerard J. Tellis

17 citations·0/0 files stored·Marketing Science Institute eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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1996Demand elasticities in international marketing 2001If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’

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Year1988

Typereview

Published1988-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations17

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW631636810

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